For Investors
Invest in Son.
We're building something unprecedented — Austin's first fine dining Korean restaurant. A 126-seat, five-revenue-center operation powered by a 45-platform technology stack. We seek partners who understand that the best restaurants are built on vision, operational excellence, and the right team.
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The Opportunity
A Wide-Open Market
0
Fine dining Korean restaurants in Austin
#1
Fastest-growing cuisine category in U.S.
7
Michelin stars in Austin
51
Michelin-recognized restaurants in Texas
<1yr
Craft Omakase: opening to Michelin star
Austin has seven Michelin stars, proven demand for elevated tasting menus, and zero fine dining Korean restaurants. Korean cuisine is the fastest-growing category in American dining — yet Austin's entire Korean restaurant landscape is casual BBQ and fusion.
The opportunity isn't just that the market is empty. The opportunity is that Austin diners have already demonstrated willingness to pay premium prices for elevated Asian cuisine. Craft Omakase earned a Michelin Star in less than one year. The appetite is proven.
We are not competing with Korean BBQ. We are not competing with pan-Asian fusion. Son occupies a category of one.
Comparable Market Success
Craft Omakase
Japanese Omakase · Austin
Michelin Star in <1 year. Proved Austin's appetite for elevated Asian fine dining at premium price points.
Uchi / Uchi Austin
Japanese · Austin
Multi-location expansion from Austin. Demonstrated that elevated Asian cuisine in Austin can scale into a national restaurant group.
Leur
Fine Dining · Austin
Michelin Star in first year. Austin's newest fine dining entry — multi-course tasting menu at a premium price point. Market validation at our exact positioning.
Why Son
Four Structural Advantages
01
Category of One
Zero fine dining Korean restaurants in Austin. Zero in Texas. 20% of NYC's Michelin stars are Korean concepts — the cuisine is proven at the highest level. Austin adds 15,000 tech transplants yearly who expect what they had in New York. We're not entering a competitive category — we're creating one.
02
The Belonging Economy
The experience economy is table stakes. Son builds for belonging — where customers invest in being remembered, not in discounts. Server-driven relationships. Pre-authorized generosity. Recovery that deepens trust. Every visit compounds into identity: "That's my spot" — not "that was a great dinner."
03
Systems, Not Unicorns
Traditional restaurants run expensive talent at 100% with no cooling — then blame "the nature of the business." Son treats employees as the users, not the problem. Documented processes. Skills-based advancement. Full uniforms, smart lockers, pre-authorized generosity. Bandwidth creates joy. Joy drives retention. Retention drives results.
04
Life Share, Not Market Share
Traditional groups build iPhones in different colors — all competing for dinner. Son builds different products for different life moments: morning coffee, quick lunch, fine dining, late night. Each daypart at Son pilots a future standalone concept. Capture at coffee, monetize across the ecosystem. One acquisition cost, multiple revenue streams.
THE VISION
More Than a Restaurant
Son is the proving ground for the first walled garden in hospitality. Each daypart pilots a future standalone concept. Morning coffee becomes Good Energy. Lunch dosirak becomes Dosi — the Korean Sweetgreen. Dinner is the flagship. Late night becomes Session. Every daypart that works de-risks the next launch.
Good Energy
Coffee, matcha, Korean pastry. Daily ritual capture — the widest entry point into the ecosystem.
DAILY
Dosi
Korean fast-casual dosirak boxes. "Take it and shake it." The Korean Sweetgreen — built for speed, repeatability, and national scale.
WEEKLY
Sŏn
Korean fine dining flagship. Tasting menus. The reservation you plan around. Where every system is proven before it scales.
MONTHLY
Cardona's
Neighborhood casual — automat, diner, ice house. Family portions, no preciousness. Named for Brandon's 101-year-old family business.
WEEKLY
Session
Listening bar. Sessionable drinks, vinyl-forward. Music you sit with. Socialize without alcohol pressure.
BI-WEEKLY
The Software Layer
Unified guest profiles. Cross-concept loyalty. Shared intelligence. One acquisition cost — monetize across every life occasion. The connecting layer that makes this a platform, not a portfolio.
THE MOAT
"You can copy an experience. You can't copy a relationship. You can't copy a network. You can't copy the investment customers have made in being known."
Financial Projections
Built for Profitability from Day One
2–3×
Industry Average EBITDA
34%
Target EBITDA Margin
45
Integrated Tech Platforms
5
Revenue Centers
126
Seats
Son's financial model targets EBITDA margins two to three times the fine dining industry average of 10–15%. Driven by technology-enabled cost optimization across food cost, labor, and operating expenses — margins that compound as the system learns. Full financial projections are available in our pitch deck.
Our growth model is conservative — it assumes no price increases, no additional revenue centers, and no expansion. The model compounds because our technology stack continuously reduces waste, optimizes labor, and deepens guest relationships through data.
EBITDA margin expansion is not aspirational — it is the mathematical result of technology reducing the three largest cost categories in parallel. Every point of margin is modeled, not projected. Detailed financial models are available in our investor materials.
Downside Protection
Profitable in Every Scenario
We modeled multiple scenarios — from best case to stress test. Son is profitable from Year 1 in every single one. No scenario shows losses at maturity. Full scenario analysis is available in our pitch deck.
Our Plan
Base Case
Profitable Year 1
✓
Strong EBITDA
Best Case
Best Case
Profitable Year 1
✓
Strong EBITDA
Higher Rent
Higher Rent
Profitable Year 1
✓
Strong EBITDA
Lower Rent
Lower Rent
Profitable Year 1
✓
Strong EBITDA
Investor Downside
Downside
Profitable Year 1
✓
Still Profitable
Conservative Ramp-Up
Stress Test
Profitable Year 1
✓
Still Profitable
Even in our most aggressive stress test — significant revenue reduction with higher costs — Son remains profitable from Year 1. By Year 5, every scenario reaches strong EBITDA margins. The model is resilient by design.
The Team
Three Founders. One Vision.
DT
Dominic Thomas
CFO & Finance
Former Merrill Lynch wealth management associate on a top-producing Texas team managing $3B+ in assets. Barron's & Forbes "Best in State" 2024-2025. Builds the financial models, stress-tests assumptions, and structures capital with institutional rigor.
BA
Brandon Acuña-Cardona
Operations & Hospitality
5th U.S. Latte Art Championship. Alinea Group consultant. Trained at Launderette, Emmer & Rye, Coqodaq (Simon Kim / Cote). Strategy consultant for Pullman Market (Silver Ventures / Pearl). Two decades of education and hospitality leadership.
JS
June Shim
Head Chef & Culinary
Seoul-born, CIA-trained. Nearly a decade at Jean Georges organization. Chef de Cuisine at Coqodaq — Simon Kim's Korean fine dining concept in NYC. Moved to Texas to study barbecue. Korean technique, Texas ingredients, fine dining execution.
Use of Funds
Where Your Investment Goes
Son is raising capital to secure real estate, build out the restaurant, and fund pre-opening operations. Every dollar is allocated with precision — our CapEx model draws from 200+ line items across six categories. Detailed use of funds and timeline are available in our pitch deck.
Fund Allocation
Leasehold improvements and kitchen build-out
Furniture, fixtures, and equipment
Operating supplies and equipment
Pre-opening operations, hiring, and training
Working capital and operating reserves
Technology platform deployment, uniforms, and launch marketing
Target Timeline
Q1 – Q2 2026
Finalize investor group. Begin real estate search in target Austin neighborhoods.
Q3 – Q4 2026
Secure location. Begin architectural design and permitting. Deploy core technology platforms.
Q1 – Q2 2027
Restaurant buildout. Hire and train team. Menu development with Texas purveyors. Soft launch events.
Q3 2027
Grand opening. Full tasting menu launch. Technology platform fully operational.
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Our investor materials include the complete financial model, market analysis, competitive landscape, technology architecture, and team backgrounds. We'll respond within 24 hours.
🔒
Your information is kept strictly confidential and used only for investor communication.
📧
Expect a response from our founding team within 24 hours with the full pitch deck.
📈
Materials include pro forma financial model, market analysis, competitive landscape, and technology architecture.